Marketing Manager

We are seeking an experienced and results-driven Marketing Manager to lead our marketing efforts and help drive Blox's growth in both the Dutch and international markets. You will be responsible for developing and executing strategic marketing campaigns, managing our digital presence, and collaborating with cross-functional teams to ensure alignment with Blox's business objectives.

This role offers an exciting opportunity to take ownership of marketing initiatives, make a direct impact on business performance, and work in a collaborative and innovative environment.

Responsibilities:

• Develop and implement comprehensive marketing strategies to increase Blox’s brand visibility, user acquisition, and retention.

• Create data-driven marketing campaigns (digital, social media, email, etc.) that align with the company’s objectives and growth targets.

• Coordinate marketing efforts for new product launches, feature updates, and promotional campaigns.

• Track, analyze, and report on campaign performance, adjusting tactics as needed to meet business goals.

• Work to build and strengthen Blox’s brand presence in the cryptocurrency space, ensuring consistent messaging and positioning across all channels.

• Oversee content creation for blogs, newsletters, and social media, ensuring it reflects the brand voice and engages our target audience.

• Lead market research initiatives to understand customer needs, preferences, and trends in the crypto industry.

• Collaborate with the sales and product teams to develop effective customer acquisition strategies.

• Leverage SEO, SEM, social media marketing, and affiliate partnerships to attract new users and maintain a strong online presence.

• Utilize analytics and user insights to improve customer engagement, conversion rates, and retention metrics.

• Build relationships with influencers, thought leaders, and industry partners to drive brand advocacy and expand Blox’s reach.

• Manage community outreach programs and support online communities through social media, forums, and direct engagement.

• Coordinate events, webinars, and other initiatives to educate users and promote Blox’s offerings.

• Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment.

• Work closely with product, design, and customer support teams to align marketing initiatives with the company’s overall goals.

• Manage marketing budgets, allocate resources effectively, and ensure efficient execution of all campaigns.

What you bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

• 5+ years of experience in digital marketing, with a proven track record of success in the tech or fintech industries (cryptocurrency experience is highly desirable).

• In-depth knowledge of digital marketing tools (Google Analytics, SEMrush, HubSpot, social media platforms, etc.).

• Strong understanding of the cryptocurrency market, trends, and key players.

• Expertise in SEO, SEM, content marketing, paid media, and influencer marketing.

• Excellent written and verbal communication skills, with the ability to craft compelling content and presentations.

• Data-driven approach with strong analytical skills and the ability to interpret performance metrics.

• Leadership skills with the ability to manage and motivate a team.

• Previous experience working in the blockchain or cryptocurrency sector.

• Familiarity with marketing automation tools and CRM systems.

• Multilingual skills are a plus, particularly in European or Asian languages.

At BLOX, a Dutch-founded European cryptocurrency platform which is part of the Coinmerce Group, we’re on a mission to make cryptocurrency simple, secure, and accessible for everyone. With over 50 talented colleagues, we’re shaping the future of crypto together—are you ready to join us?

What We Offer

• Innovative Work: Be part of a team advancing new technology within the crypto industry;

• Modern Workspace: Enjoy our new office located at Schiphol-Rijk (Coinmerce Group) or in Nijmegen (BLOX);

• Daily Perks: Free lunch, fresh fruit and weekly Friday drinks at our company bar;

• Team Events: Engage in monthly team events and bonding activities;

• Commuting & Pension: Receive commuting allowance and a solid pension plan;

• Benefits & Wellness: 25 vacation days, monthly chair massages, and access to our company gym and Alleo benefit program;

• Extra Perks: A €250 home-office setup budget after completing your probation period.